What my thoughts say about greeting card companies
The rage for electronic greeting cards began sometime in the early 90s and has only scaled greater heights ever since. The ecard era has arrived big time! Gone are the days when people would stand in a queue miles long to purchase a card for Valentine's Day or some other equally special occasion. Back when the ecard boom began it seemed like it would hardly last long. Giving away ecards was indeed a curious business model. For starters moving people from the traditional paper greeting cards space was a complicated task.