Paper gift, what they say
So we are actually seeing technology change the wants and desires of the buyer here. This is not unique, just look at tvs, video games or any other electronic based market. How exactly did blue mountain cards dig out of this hole? I'm not entirely sure, but I think that Blue Mountain Cards had a serious lead going into the game. They planned well. It seems like the executives at Blue mountain cards new they were onto something big, but that it wouldn't last.