Hallmark cards, an in-depth look, an in-depth exploration
This is not unique, just look at tvs, video games or any other electronic based market. So what exactly did blue mountain cards do that was so special? First, Blue mountain cards had a big lead going into the game. They had a good plan. The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So the company was sold while things were still really really hot in the dot com sector.