Greeting card Discussion of the basics
Stephen and Susan combined their watercolor and poetry design into posters that appealed to the early 1970s hippie culture and convinced a local bookstore to carry the posters, which quickly sold out. Other stores soon began to carry their posters as well. Stephen and Susan subsequently turned their artistic talents to the development of Blue Mountain Cards greeting cards and were the first to develop blank all occasion greeting cards for personal messages. Another innovation credited to Blue mountain cards was the introduction of expressive freeform poetry and prose to preprinted cards. Their customer base grew along with their product line, which soon included calendars, stationery and gift books.